Wm Armstrong Group Management Team

Jennifer Whyberd, Managing Director

Jennifer's career started with the family business in 1972 as Company Secretary & Accountant before being appointed Director in 1995 and becoming Managing Director of the Group in 2001. Jennifer plays a key role in the Group's milk haulage activities. Her proven risk management experience is a valuable asset in leading the business and developing strategy and vision.

She lead the business in developing Training & Apprenticeships, recognised in 2005 with LSC Employer of the Year Award and Motor Transport Training Award; and becoming an NPTC Test Centre in 2009 and Driver CPC Training Centre in 2010.


Jennifer Whyberd | Managing Director Wm Armstrong Group

Derek Armstrong, Livestock Director

Derek started his career within the company in 1979, as an auto-electrician. He soon followed his father into livestock haulage becoming a well-known figure in markets throughout the UK. A member of the RHA Livestock Group he plays a key role in consultations with Defra and other organisations. He was appointed Director in 1995 and as Livestock Director, Derek plays a pivotal role in delivering the Group's livestock strategy.


Derek Armstrong | Livestock Director Wm Armstrong Group

Geof Armstrong, Sales Director

Geof started his career with Wm Armstrong's as an HGV Mechanic in 1981. He went on to carry out a broad range of roles including HGV Driver, Planner, Manager and was appointed Director in 1995. His comprehensive experience has given him an in-depth understanding of every level of the business. Geof is key to leading contract negotiations and building relationships with key customers. Geof's extensive experience in the Logistics Industry is a valuable asset to the company and as a member of the Palletforce Network. As Sales Director, he plays a vital role in delivering the Group's sales strategy.


Geof Armstrong | Sales Director Wm Armstrong Group

Robert Armstrong, Non-Executive Chairman

Robert Armstrong with his three brothers played a pivotal role in the development of the haulage business since the 1940's, becoming Managing Director in the 1960's and Chairman in 2001. As Chairman of the RHA Regional Committee Robert lead negotiations with unions in the 1970's and as Chairman of the RHA National Livestock Group lead discussions with MAFF and other government departments. As a member of Rotary Club of Carlisle South Robert was recently awarded the Paul Harris Fellowship and is an active Churchwarden at Arthuret Church. As Non-Executive Group Chairman Robert's vast experience is an asset to the business.

Cyril Armstrong, Non-Executive Vice Chairman

With his three older brothers Cyril played a key role in the development of the family business during the last half century. His career covered all aspects of the business including HGV driver, planner, and manager with particular emphasis on livestock and milk haulage As Non-Executive Vice Chairman Cyril's practical approach and vast experience continues to be an asset to the business.

Debbie Winter, Company Accountant and Company Secretary

Debbie graduated from Robert Gordon University with BA (Hons) in Business Studies and went on to qualify as a Chartered Accountant with Armstrong Watson & Co, Carlisle. She joined the Group in 2000 bringing several years of audit experience with her. Debbie has re-shaped the Group's financial reporting and analysis. She has developed key financial strategies to provide a strong foundation to support business growth.


Wm Armstrong Management

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